DXB LIVE, the experiential agency under Dubai World Trade Centre (DWTC), proudly announces a remarkable 20% surge in business growth during the first half of 2023 compared to the same period last year. The agency’s strategic prowess has been evident through the successful execution of 100 distinguished events, including exhibitions, conferences, entertainment spectacles, and graduation ceremonies. This achievement highlights DXB LIVE’s unwavering commitment to excellence in event management and experiential services.
Global Expansion: DXB LIVE Makes Waves Internationally
In the first half of 2023, DXB LIVE has ventured beyond its local domain, marking a significant expansion into international markets. The agency showcased its expertise by constructing exhibition stands at prominent international events across the globe. Cities like St. Petersburg, Riyadh, Marrakech, Istanbul, Düsseldorf, Barcelona, and Amsterdam have witnessed DXB LIVE’s signature touch in crafting immersive event experiences. Moreover, the agency’s participation in key international exhibitions in Germany, the United States, and Greece has reinforced its global brand recognition and reputation.
Driving Innovation and Collaborations
Khalid Al Hammadi, Senior Vice President of DXB LIVE, emphasized the agency’s commitment to fostering innovative collaborations in foreign markets. DXB LIVE’s focus spans Europe, the Americas, and the Middle East, with a keen interest in Saudi Arabia’s burgeoning commercial, entertainment, sports, and festivals sector. The agency’s strategic alliances with international partners aim to establish it as a premier integrated event services provider on a global scale.
Celebrating Triumphs Abroad: GITEX Africa’s Debut Success
Noteworthy among DXB LIVE’s international achievements is its pivotal role in the inaugural GITEX Africa in Marrakech, Morocco. The agency’s proficiency shone as it crafted five extraordinary exhibition stands for renowned entities including HPE, Oracle, Dubai Silicon Oasis, Rubrik IT Solutions, and Schneider Electric. This accomplishment showcased Africa’s technological potential, capturing the attention of technology leaders worldwide.
A Showcase of Excellence: World of Coffee Exhibition
Dubai’s stature as a regional coffee hub was further elevated through DXB LIVE’s curation of the second edition of the World of Coffee exhibition. This event attracted over 10,000 specialized visitors and featured 1,500 companies and brands from 44 countries. DXB LIVE’s meticulous planning and execution have solidified Dubai’s position in the global coffee industry.
Setting Records with International Conferences
DXB LIVE’s expertise extends beyond exhibitions to pivotal conferences. One such accomplishment is the ‘ICOPLAST Congress’, which convened around 1,500 specialized doctors from 112 countries. The congress secured a place in the Guinness World Records for hosting 480 plastic surgeons and representatives from 89 nationalities in a single session, showcasing DXB LIVE’s exceptional event management capabilities.
Cornerstone of Events: DXB LIVE as Main Contractor
DXB LIVE played a pivotal role as the main contractor for 20 major events during this period. The agency was responsible for the construction of more than 100 event areas, encompassing a staggering 200,000 sq. ft. These events included prestigious showcases like Gulfood, GISEC, CABSAT, Dubai International Boat Show, Intersec, Jewellery Show, and Middle East Lighting Expo. DXB LIVE’s integral contributions underscore its significance within Dubai’s event landscape.
Modesh World: An Annual Extravaganza
DXB LIVE’s innovation shines through its management of Modesh World, a captivating event co-hosted with the Dubai Festivals and Retail Corporation. Drawing around 200,000 visitors annually, this expansive event spans over 300,000 square feet and boasts more than 90 exhilarating games, live performances, diverse activities, and an array of dining options, catering to diverse preferences.
Sustained Excellence: A Year-Round Calendar
DXB LIVE’s commitment to excellence remains unwavering with events like DWTC’s Ramadan Majlis and Dubai Sports World, ensuring a year-round calendar of remarkable experiences for attendees.
Honoring Achievement: Middle East Events Awards 2023
DXB LIVE’s pursuit of excellence culminated in winning the prestigious “Best Stand Design & Build” award at the Middle East Events Awards 2023. This accolade was earned for the outstanding Sharjah Digital Office stand at GITEX, further affirming DXB LIVE’s position as a leader in comprehensive event services.
Weddings Business Flourishes
DXB LIVE’s creative prowess has propelled a remarkable 50% growth in revenues from wedding parties hosted at DWTC during the first half of 2023. The agency’s innovative approach in crafting unforgettable wedding experiences solidifies DWTC’s status as a preferred destination for grand wedding celebrations.
Conclusion: DXB LIVE’s Unparalleled Journey of Success
DXB LIVE’s extraordinary 20% business growth in the first half of 2023 serves as a testament to its commitment to excellence, innovation, and global expansion. The agency’s strategic vision, innovative alliances, and meticulous event execution have cemented its position as a trailblazer in the events and experiential industry. With its sights set on even greater heights, DXB LIVE continues to redefine event management on a global scale.
Visit DXB Reporter for more such news!
